How will it be..? When trying to use Social Listening to catch negative keywords
Today, I would like to try to pick up Case Study Content, a story close to me that is measured by my own feelings. and from the society around them that they have encountered by capturing the overall picture There are talks about the keywords " depression ", " suicidal ", " anxiety disorder ", how in the online world or in social, how do they talk about these keywords during the year 2020 that is about to expire? in the next few months social listening toolsSocial Listening Tools Social Listening is generally used to write content and analyze it. It tells a story about the day (Day) that has passed each day. On the highest day, we go into Deep Down to see what's going on. but this time will ask to change the perspective of everything to be an overview of the month ( Month) social listening toolsMonth Graph Sometimes it's easier to understand big trends. Monthly view of the graph . There are two phases of perspective : What happened in the Facebook channel in March, resulting in the keyword being mentioned more in April? What happened on the Twitter channel in July that caused both August and September to grow by leaps and bounds, which is unlikely to be a good result because this keyword is a problem in life and Sentiment (feelings) weighs on. negative way up to 80% An overview of suicidal people and people suffering from depression, who is more talked about? social listening toolsShockingly, Keywords Depression tend to follow the same path as suicide. And suicide has attracted more attention. What happened to Facebook in March? to make April grow social listening tools Hashtags and keyword cloud are very useful. In this analysis Both the main cause of people suffering from depression caused by "Covid 19", "Cowitt", "stressed", "insomnia" and even depression. and want to kill yourself So what factors make the Graph grow? It's because of solving the problem of registration, helping money to heal 5,000 baht with people who have received or not received. Affects more people with depression, as evidenced by the Hashtag change in April. social listening toolsProblems with registration, drama, journalism, suicide from registration. Comparisons between suicides and COVID poisoning are the main content discussed in the online world. Summarize the overview from Facebook and continue with the overview of the Twitter channel . Let's take a look at the Twitter channel in August to see what caused people to talk about that keyword before going the most in September 2020. social listening toolsLater, I try to use Keyword (Sub Keyword) to go deeper to see what people think. Why is there a talk about suicide by using related keywords as it appears, such as unemployment, economic poisoning or government ? Find out more. From the whole month of messages that we have filtered. social listening toolsThe result in August of the impact of Covid-19 is that the talk about life problems from unemployment is quite high, affecting the most talks about suicide, and affecting September 2020 the most. social listening tools When we deep down, we penetrate the highest data. To see why in September 2020 it was so high. It was found that there were 3 events. The incident that a student was hit by a minibus cheated on the change from the news that a third grader student in Sattahip district, Chonburi province tried to commit suicide. Yuko Takeuchi, a 40-year-old Japanese actor, was found dead in his home. The police investigating suicide It's World Suicide Prevention Day, every September 10th. Keywords This is what happens in Thai society. I want to see messages like people who don't care about what messages there are that we don't know before and are messages that have been read. quite depressed and actually happened in Thai society social listening tools All of this can be obtained through social listening with Mandala Analytics , thinking that it can sometimes be applied to look at the negative aspects of society as well.